Computers and Marketing Essay Example | Topics and Well Written Essays - 500 words

Computers and Marketing - Essay Example It is inevitable that with most people doing things on-line, marketing and advertising executive are now also going on-line. Internet traffic continues to surge with more people going for convenience, ease and security of transacting their business on-line. Advertisers naturally go where the people are. Discussion Advertising serves a dual purpose: commercial, as when promoting a new product or a new service, and secondly, as a public service (such as broadcasting weather reports). But the essence of advertising has always been primarily commercial in nature. Advertising industry executives always find creative ways to post their ad messages and this is almost everywhere: in newspapers, magazines, giant billboards, moving billboards (such truck-side advertising or even on the bodies of airplanes like the Irish budget airline Ryanair) or in broadcasting such as radio and television. The latest media are digital Web sites on Internet and digital mobile devices such as cellular phones. It seems there is no escaping these ubiquitous advertisements. Like most people of my generation, I spend a considerable time of my waking hours on the Internet.

HR Competencies - Part II Assignment Example | Topics and Well Written Essays - 250 words

HR Competencies - Part II - Assignment Example With this experience of mine, I confident that any organization that chooses to develop competencies through leading change for employees will be better placed to also gain the second competence of knowledge acquisition of the business. But whiles doing this, an addition insight I would like to add is that it will be very important that leaders will do so with the use of democratic leadership style which allows the employees to learn directly from the leaders rather than leaving everything out to the employees (Ulrich, 2009). I would rightly agree with you on the point that competencies help in adding to an HR professional’s ability to be a strategic partner. This is because quote (year) stressed that when employees develop competencies, they are put in a better position to contribute effectively to the larger organization. Such contribution takes place as there are modalities such as cross-functional teams and shared responsibility used in the organization. By implication, as soon as the HR professional with competencies begin to contribute effectively to the larger organization as a means of helping it achieve its goals, it can be said that the HR professional has become a strategic partner. This is because instead of being useful to a single department within the organization, the employee becomes utilized for the larger organization. Having said this, I will advise that HR managers must put in efforts that ensure that there is an accommodating atmosphere for the employees to be strategic partn ers. One such means will be to use cross-functional teams and shared